Strategic Sports Event Management (Pocket)
avGuy Masterman
ISBN: 9780415532792 - UTGIVEN: 2014-05The hosting of sports events - whether large international events, or smaller niche events - can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic manage[...]
Sponsorship (Inbunden)
avGuy Masterman
ISBN: 9780750686402 - UTGIVEN: 200707Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on spo[...]
Strategic Sports Event Management (Pocket)
avGuy Masterman
ISBN: 9781856175234 - UTGIVEN: 2009-03-24The hosting of sports events - whether large international events, or smaller niche interest events - has huge and long-lasting impacts on the local environment, economy and industry. This title provides students and event managers with an insight into the strategic management of sports events of va[...]
